Rally Coach
Real coaches are the heart of the Rally Coaching program. These coaches need engaging and effective digital content to share with members. With it, coaches help members successfully change their behavior. I led the team that created content for coaches to educate Rally’s members.
Client
Rally Coach (a division of Rally Health)
Roles
Art Direction, Animation Direction, Storyboards, Ideation, Brand Management
Increasing user engagement for Real Appeal (weight loss program)
For Real Appeal, member drop off was significant between signing up and attending the first group session. We made these videos to excite and motivate members between sign up and going to their first meeting.
Also up until this point, the body shape of the characters was primarily thin. We took this opportunity to create characters with a higher BMI to better reflect the members of the program.
Creating digital coaching content
For the coaching programs, we needed to explain complicated health concepts to our members. We had to also create content that was empathetic, knowing that our audience was dealing with difficult health issues. We created easily digestible animations to help the coaches explain tricky ideas. We peppered articles with illustrations to help members better understand the information in the articles.
Quit For Life (nicotine cessation program)
Get Heart Healthy (hypertension program)
Get Heart Healthy dashboard and articles
Living with Diabetes program
Conclusion
With Rally Coach we were able to make an impressive suite of coaching programs that helped our members tackle difficult health issues. By changing their behaviors we were helping to save lives.